tag:blogger.com,1999:blog-36253454Tue, 20 Apr 2010 20:32:06 +0000http://www.mediainfocenter.org/MMCDigiMe/index.aspnoreply@blogger.com (Media Management Center)Blogger72125tag:blogger.com,1999:blog-36253454.post-3316431908318525309Tue, 20 Apr 2010 20:32:00 +00002010-04-20T15:32:06.539-05:00 This blog is now located at http://digital.mediainfocenter.org/. You will be automatically redirected in 30 seconds, or you may click here. For feed subscribers, please update your feed subscriptions to http://digital.mediainfocenter.org/feeds/posts/default. http://www.mediainfocenter.org/MMCDigiMe/2010/04/this-blog-has-moved.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-685350679817737154Wed, 06 Jan 2010 23:02:00 +00002010-01-06T17:24:39.600-06:00(Annette Moser-Wellman)If you are The Jonas Brothers, how do you keep in contact with your fan base in a fast, efficient way without the risk of losing your life? How about a live video web broadcast? The band came on Justin.tv soon after the site launched and they got over 80,000 views in an hour. The site crashed. When The Jonas Brothers came back six months later, they got a little over a http://www.mediainfocenter.org/MMCDigiMe/2010/01/techscout-live-video-on-web-crazy-world.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-3503286593199409039Wed, 30 Dec 2009 17:01:00 +00002009-12-30T11:37:37.578-06:00(Annette Moser-Wellman)Information noise is everywhere. From comments about what's for dinner on Facebook to Twitter expletives about lost luggage, irrelevant messages are beginning to make advertisements seem interesting again. And as your network grows and shares, the noise becomes even louder. My sixteen- year-old who has been addicted to Facebook for two years is now complaining, "Facebook ishttp://www.mediainfocenter.org/MMCDigiMe/2009/12/techscout-rrripple-100-signal-0-noise.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-3057046417157818588Thu, 17 Dec 2009 19:42:00 +00002009-12-17T14:38:36.911-06:00(Annette Moser-Wellman)There are a myriad of search engines trying to unseat Google. At the same time, there are a handful of search engines that are trying to grab the white space that Google is missing. One of these complementary players is Scoopler.com. Scoopler is focusing on organizing all the real-time content on the web and making it searchable. What do they mean by real-time? I talked http://www.mediainfocenter.org/MMCDigiMe/2009/12/techscout-separating-news-from-fiction.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-3489372333619525952Mon, 30 Nov 2009 21:06:00 +00002009-11-30T15:54:24.623-06:00(Annette Moser-Wellman)Many believe the demise of the newspaper business model began with the decision to give content away on the Internet. Why buy the paper, the magazine, the newsletter when you can get the same thing online for free? Increasingly, innovators are trying to reverse consumer expectation that content should be free and find fresh ways to create revenue through micro-paymenthttp://www.mediainfocenter.org/MMCDigiMe/2009/11/techscout-reclaiming-cash-way-toward.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-1752793451698611385Wed, 04 Nov 2009 21:44:00 +00002009-11-24T08:42:41.096-06:00(Annette Moser-Wellman)The advent of social media promised exposure to more people and diverse ideas. We'd learn from each other's differences and might even grow smarter in the process. But one could argue that social networks have had exactly the opposite effect. It appears that narrower and narrower groups of people talk to each other about similar topics and that the hope for rich dialogue http://www.mediainfocenter.org/MMCDigiMe/2009/11/techscout-vocaloorg-more-than-just.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-5293396654189846668Wed, 21 Oct 2009 16:23:00 +00002009-11-24T08:42:57.975-06:00(Annette Moser-Wellman)In this blog, we've introduced some new models for on-line news. Perhaps one of the most visible advancements has been the plethora of investigative journalism sites growing on the Web. Since this expensive news function has been eviscerated from traditional news media budgets, Internet news sites have flourished. Largely funded by philanthropy, investigative reporting has http://www.mediainfocenter.org/MMCDigiMe/2009/10/techscout-uncommon-partnership-how.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-8171776740101896232Thu, 01 Oct 2009 18:39:00 +00002009-11-24T08:43:11.404-06:00(Annette Moser-Wellman)How long have we lived with the futuristic scene of a homemaker in front of her refrigerator ordering milk on the built-in computer screen? Images abound that have not transpired, but it doesn't stop us from wondering about the future of these rapidly changing computer devices and their application for everyday uses. From smart phones to dumb netbooks, from game boxes to http://www.mediainfocenter.org/MMCDigiMe/2009/10/techscout-future-of-our-many-screens.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-8176648945125372299Fri, 25 Sep 2009 14:34:00 +00002009-11-24T08:43:25.037-06:00(Annette Moser-Wellman)Our mission at TechScout is to provide a window to the things to come in the media marketplace. From interviewing academics about their cutting-edge research to checking in with CEO's in the tech industry, we try to give you a peek under the hood of a rapidly changing - and some say wholly unpredictable - industry. An interesting glimpse of the future is also found in the http://www.mediainfocenter.org/MMCDigiMe/2009/09/techscout-future-of-media-from-venture.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-1971261695207323637Thu, 17 Sep 2009 18:59:00 +00002009-11-24T08:43:40.573-06:00(Annette Moser-Wellman)When an industry goes through a radical disruption, everyone knows change has to happen and it's often those companies who change early that survive. I spoke with Professor Georges Haour, an expert in technology and innovation management from the global business school IMD. Haour believes organic growth for media companies is difficult because of the shrinking advertising http://www.mediainfocenter.org/MMCDigiMe/2009/09/techscout-scrambling-to-change.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-6908840034003848023Wed, 12 Aug 2009 22:19:00 +00002009-11-24T08:43:57.667-06:00(Annette Moser-Wellman) Let's say you represent a local newspaper in a mid-size town. You've heard about the trends toward hyperlocal news and reporting and are intrigued by the possibility of offering your readers neighborhood coverage. But the budget certainly doesn't warrant more reporters. And scouring the Internet for stories online? Inefficient and probably not very effective. However, http://www.mediainfocenter.org/MMCDigiMe/2009/08/techscout-hyperlocal-news-perspective.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-3602182660968113310Tue, 14 Jul 2009 20:27:00 +00002009-07-16T15:36:40.323-05:00(Kevin Stark)Michael Stoll believes that newspapers should provide a public service. Stoll moved to San Francisco in 2000 to work as a reporter for the San Francisco Examiner and, after being promoted three times, was fired after accusing the publisher of tailoring coverage to favor certain advertisers and politicians. Stoll was then hired to scrutinize the content of local news organizations by http://www.mediainfocenter.org/MMCDigiMe/2009/07/techscout-newspaper-experiment-public.htmlnoreply@blogger.com (Media Management Center)1tag:blogger.com,1999:blog-36253454.post-7005246087156987344Mon, 06 Jul 2009 17:43:00 +00002009-11-24T08:44:29.336-06:00(Annette Moser-Wellman)Many believe the disruption in the newspaper business model will lead to innovation. But what will that innovation look like? To be sure, one of the creative concepts to emerge is that of the small, local, online newspapers sprouting up all over the country. What makes these not-for-profit news organizations unique is not just the way they generate revenue, but their http://www.mediainfocenter.org/MMCDigiMe/2009/07/techscout-next-generation-news.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-8069017123080333122Mon, 29 Jun 2009 14:03:00 +00002009-11-24T08:44:45.477-06:00(Annette Moser-Wellman)How DOES Twitter make money? I hear that refrain constantly so I'm sure you wonder about it too. When I interviewed one of the founders a few years ago for the Media Management Center, Twitter was a fledging service popular with only early adopters in the Valley. When I asked Biz Stone how they would monetize the service, he told me they had a few models in mind. http://www.mediainfocenter.org/MMCDigiMe/2009/06/techscout-mobile-advertising-challenge.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-5219376321459484864Mon, 22 Jun 2009 14:39:00 +00002009-06-29T09:13:11.498-05:00(Annette Moser-Wellman)Some say history can be thought of as a spiral. As the spiral climbs ever higher, we deal with the same problems, but in a slightly different context. Can that experience be true with the news industry? If so, what can we learn from that history?Andrew Odlyzko is a Professor of Mathematics at the University of Minnesota and the founding director of the Digital Technology http://www.mediainfocenter.org/MMCDigiMe/2009/06/techsscout-history-lessons-can-past.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-364626404972372471Mon, 15 Jun 2009 14:00:00 +00002009-06-29T09:15:02.196-05:00(Annette Moser-Wellman)From the moment you wake up to when you go to sleep at night, who is your most intimate companion?  Well, I'll give you a hint.  It's not your partner or spouse.  It's not your Chihuahua either.  It's probably your mobile phone.  Not only does your device bring you immediate access to your social circle whenever you want it, but when its GPS is enabled, it reveals http://www.mediainfocenter.org/MMCDigiMe/2009/06/techscout-mobile-ahead-how-your-digital.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-3580218024023732213Thu, 07 May 2009 18:02:00 +00002009-06-29T09:16:13.633-05:00(Annette Moser-Wellman)Imagine for a moment that you didn't search for news, but news searched for you. The news knew your mood. What you wanted and needed to know showed up on your television, your netbook, your computer and, especially, your mobile device. If you had trouble getting out of bed, you might get an inspirational story on the radio. If you were interested in local politics, http://www.mediainfocenter.org/MMCDigiMe/2009/05/techscout-what-if-news-searched-for-you.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-5233614127100138479Mon, 20 Apr 2009 18:56:00 +00002009-06-29T09:16:48.924-05:00(Annette Moser-Wellman)Less investigative reporting? Less high-quality news available? These are frequently heard concerns as news organizations struggle for survival. But what if the disruption in the market for news and information could lead to fresh, new media products that have yet to be imagined?This is the view of Dr. Irfan Essa, Professor in the College of Computing at Georgia Tech. Essa http://www.mediainfocenter.org/MMCDigiMe/2009/04/techscout-using-technology-to-enhance.htmlnoreply@blogger.com (Media Management Center)1tag:blogger.com,1999:blog-36253454.post-9015315795361275931Mon, 23 Mar 2009 21:37:00 +00002009-06-29T09:17:17.880-05:00(Annette Moser-Wellman) Tomi Ahonen is a best-selling author and media consultant based in Hong Kong. His expertise in third generation (3G) technologies and global wireless trends gives him an authoritative voice in new ways to monetize the mobile channel. His "Seven New Capabilities for Mobile" have been popularized across the media community. These "seven firsts" include: the first http://www.mediainfocenter.org/MMCDigiMe/2009/03/techscout-answers-on-monetizing-mobile_23.htmlnoreply@blogger.com (Media Management Center)0tag:blogger.com,1999:blog-36253454.post-1195881693580986122Fri, 27 Feb 2009 18:46:00 +00002009-06-17T15:51:13.010-05:00(Annette Moser-Wellman)Finding new ways to spread a media organization's content as far and wide as possible is the name of the game these days. Think of it as building a media brand's kingdom – in a crusade against the tyranny of declining advertising revenues.So it's interesting to look at what some news organizations are doing to spread their audio and video content via podcast 'feeds' or RSS http://www.mediainfocenter.org/MMCDigiMe/2009/02/techscout-building-kingdom-for-media.htmlnoreply@blogger.com (Reba Weston)0tag:blogger.com,1999:blog-36253454.post-5582284380670408109Wed, 11 Feb 2009 02:32:00 +00002009-06-17T15:42:20.717-05:00(Annette Moser-Wellman)If there is one safe prediction to make about innovation, it's that it's impossible to predict. Particularly in rapidly changing marketplaces like mobile technology, who can say what will happen two years or even two months into the future? Who would have predicted the wildfire adoption of the initial Blackberry or the amazing demand for the iPhone?Even so, I got a glimpse http://www.mediainfocenter.org/MMCDigiMe/2009/02/techscout-realizing-power-of-mobile-for.htmlnoreply@blogger.com (Reba Weston)0tag:blogger.com,1999:blog-36253454.post-6580185358264111821Tue, 03 Feb 2009 21:17:00 +00002009-06-17T15:35:34.926-05:00(Annette Moser-Wellman)In our recent report, The Six Competencies of the Next Generation News Organization, we mentioned the need for media organizations to think like a marketer. In this shifting, if not shrinking, economy, it's necessary to build a strong and viable brand with your target audience. It's also vital to connect with them wherever they are. Increasingly, you'll find they're on a http://www.mediainfocenter.org/MMCDigiMe/2009/02/techscout-virtual-beers-for-news.htmlnoreply@blogger.com (Reba Weston)0tag:blogger.com,1999:blog-36253454.post-891947726148748307Thu, 08 Jan 2009 16:39:00 +00002009-06-17T15:19:56.553-05:00(Stacy Lynch)Our recent research report, "What It Takes to Be a Web Favorite," highlighted the critical importance for Web sites of being "easy to use." So we quickly fielded a follow up study to find out what "easy to use" really means. Media Management Center just released the new report: "How to Become Easy to Use."In a nutshell, we found that there are several kinds of "easy to use" http://www.mediainfocenter.org/MMCDigiMe/2009/01/stacy-lynch-our-recent-research-report.htmlnoreply@blogger.com (Reba Weston)1tag:blogger.com,1999:blog-36253454.post-7083755019412131439Tue, 23 Dec 2008 13:14:00 +00002009-06-17T15:00:37.197-05:00(Annette Moser-Wellman) Some news organizations have told me that it's nearly impossible to figure out how the mobile market will shake out. How can you monetize the mobile experience? With all the complexity around handsets, networks, carriers and formats, who will rise and fall? With all the chores of running a media company in a changing world, how can you figure out the advertising business http://www.mediainfocenter.org/MMCDigiMe/2008/12/techscout-future-is-mobile.htmlnoreply@blogger.com (Reba Weston)0tag:blogger.com,1999:blog-36253454.post-1209593672475828036Tue, 16 Dec 2008 03:48:00 +00002009-06-17T14:55:29.254-05:00(Annette Moser-Wellman) We each have our own tricks for searching the Internet for the information we need. I've found that if I drop the "s" off of plural words in Google, I get what I'm looking for faster. But the day is coming, and maybe just around the corner, when search will rapidly improve and trump our current basket of tricks. Further, the same technologies that will streamline search http://www.mediainfocenter.org/MMCDigiMe/2008/12/techscout-semantics-and-coming.htmlnoreply@blogger.com (Reba Weston)0