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Kantar Media 4Q: Ad Spend Down 6%, '10 Sees Growth
MediaPost - "Fourth-quarter 2009 ad spending has showed signs of recovery. According to Kantar Media, fourth-quarter 2009 ad spending was down 6% versus the same period in '08. This result was better than the year as a whole, which sank 12.3% in 2009 to $125.3 billion as compared to 2008." »more
Blockbuster Seeks to Cut DVD Costs, May File Chap. 11
BusinessWeek - "Blockbuster Inc., the money-losing video-rental chain with $855.9 million in debt, is in talks with Hollywood studios to reduce its DVD costs and said it may file for bankruptcy." »more
YouTube sets its sights on independent musicians
LA Times - "YouTube is expected to announce Wednesday a new program, dubbed Musicians Wanted, to lure independent musicians to its social-networking site. The program targets independent artists, offering them an easy way to create their own home page, or channel, on YouTube and share in the ad revenues generated by their videos." »more
TV broadcasters prepare for spectrum battle
CNET - "The FCC's new National Broadband Plan, officially introduced this week, proposes that government shrink the overall spectrum that is allocated to TV broadcasters in the U.S. by about 40 percent. It should come as little surprise that TV broadcasters are not happy about the FCC's proposal." »more
Trade Magazine Ad Pages Fell Nearly 30 Percent Last Year
Folio - "The advertising fallout that pummeled consumer magazines in 2009 also hammered b-to-b magazines. Advertising pages for trade magazines declined 28.6 percent compared to 2008, according to American Business Media's most recent Business Information Network numbers. Meanwhile, estimated ad revenues fell 24 percent versus the prior year." »more
Media tycoons wanted: Make your own newspaper
BBC - "Newspaper Club, a new London-based start-up, allows anyone to print their own 12-page newspaper. It charges different amounts depending on the size of the print runs. It is about £330 (or £1.10 a copy) for 300 black-and-white issues of a newspaper, for example. For colour, that drops to 30 pence each for 5,000 copies." »more
Studios, cable companies band together to promote video-on-demand
LA Times - "The nation's biggest cable operators and movie producers are teaming up on a $30-million promotional push for video-on-demand. The TV, print and online marketing blitz will tout the convenience of renting movies from the couch and the increasing availability of hit movies offered for rent on the same day as the DVD release." »more
Entrepreneurs Question Value of Social Media
Wall Street Journal - "In its short lifetime, social media - services like Facebook and Twitter - have become popular marketing tools for small firms due to the low cost and easy-to-use format. Some entrepreneurs say they're highly effective, but new evidence suggests otherwise." »more
TVB: 30% Get TV Without Cable, Ad Delivery Erodes
MediaPost - " The Television Bureau of Advertising says the growth of satellite and telco services has pushed non-cable programming services to all-time record highs as of February 2010. The gains have been slow, however, with an eight-tenths of a percent rise over February 2009 to 29.8% this year." »more
The Washington Post to launch business weekly
Washington Business Journal - "The Washington Post announced Monday that it will launch a subscription-only business weekly called Capital Business, beginning April 19. Capital Business will be available only to Post subscribers at an additional cost of $49 per year." »more
Google appears to drop censorship in China
MSNBC - "Web sites dealing with subjects such as the Tiananmen Square democracy protests, Tibet and regional independence movements could all be accessed through Google's Chinese search engine Tuesday, after the company said it would no longer abide by Beijing's censorship rules." »more
Google Enables "Browse This Newspaper" Function
Business Insider - "Google News launched a new 'Browse this newspaper' features for its digitized publications including The Montreal Gazette, The Sydney Morning Herald, St. Petersburg Times, Pittsburgh Post-Gazette and more." »more
FCC says some broadcasters like U.S. spectrum plan
Reuters - "Some U.S. TV broadcasters have indicated they support a proposal to give up their airwaves to help resolve a shortage of spectrum for advanced mobile phone services, the top communications regulator said." »more
Sony Places Big Bet on a Fallen "King"
Wall Street Journal - "Months after his death, Michael Jackson set a music-industry record, thanks to a deal between his estate and Sony Corp. valued at as much as $250 million, according to people familiar with the terms." »more
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TechScout: Live Video on the Web - A crazy world that needs to be watched
 If you are The Jonas Brothers, how do you keep in contact with your fan base in a fast, efficient way without the risk of losing your life? How about a live video web broadcast? The band came on Justin.tv soon after the site launched and they got over 80,000 views in an hour. The site crashed. When The Jonas Brothers came back six months later, they got a little over a million views in an hour and the site stayed up. So goes the popularity of live video.
Evan Solomon from Justin.tv talked to me about the popularity of live video and how it's changing the marketplace on the web.
You may remember a guy called Justin Kan. His idea was to broadcast his life by posting live videos about himself. The phenomena became known as life casting and it created a viral tidal wave in 2006. Since that time, streaming live video has taken on a bigger and - not surprisingly - more commercial role. »more
TechScout: rrripple: 100% Signal, 0% Noise
Information noise is everywhere. From comments about what's for dinner on Facebook to Twitter expletives about lost luggage, irrelevant messages are beginning to make advertisements seem interesting again. And as your network grows and shares, the noise becomes even louder. My sixteen- year-old who has been addicted to Facebook for two years is now complaining, "Facebook is filled with stuff I don't care about!" »more
TechScout: Separating news from fiction - Technologies that are blocking noise and even predicting the future
There are a myriad of search engines trying to unseat Google. At the same time, there are a handful of search engines that are trying to grab the white space that Google is missing. One of these complementary players is Scoopler.com. Scoopler is focusing on organizing all the real-time content on the web and making it searchable. What do they mean by real-time? I talked with their Founder Dilan Jayawardane to figure it out. »more
TechScout: Reclaiming the Cash - A way toward monetizing publishing content?
Many believe the demise of the newspaper business model began with the decision to give content away on the Internet. Why buy the paper, the magazine, the newsletter when you can get the same thing online for free? Increasingly, innovators are trying to reverse consumer expectation that content should be free and find fresh ways to create revenue through micro-payment, subscription and more. Is it possible to reclaim at least some of the cash? »more
TechScout: Vocalo.org - More than just a radio station
The advent of social media promised exposure to more people and diverse ideas. We'd learn from each other's differences and might even grow smarter in the process. But one could argue that social networks have had exactly the opposite effect. It appears that narrower and narrower groups of people talk to each other about similar topics and that the hope for rich dialogue and cross-pollination is more elusive than ever in the digital space. »more
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