Tabs
   Media Management Center    Readership Institute    McCormick Fellows    Kellogg School of Management    Medill    Northwestern University

News Consumption

News and Daily Life
 
Jan. 1994.
April 1998
April 2000
April 2002
April 2004
Did yesterday
Watched TV news
72%
59%
56%
55%
60%
Read a newspaper
49%
48%
47%
41%
42%
Listened to radio news
47%
49%
43%
41%
40%
Any news yesterday
90%
85%
83%
80%
82%
 
Went online from home
-
17%
23%
34%
38%
Went online from work
-
12%
13%
20%
20%
Total online yesterday
4%
25%
30%
43%
47%
Online news yesterday
-
-
12%
16%
24%
 
Watched non-news TV
69%
64%
57%
59%
63%
Read a magazine
33%
29%
26%
23%
25%

Read a book

31%
35%
35%
34%
35%
Watched a movie at home
-
-
-
23%
24%
 
Personal telephone call
63%
67%
-
63%
66%
E-mailed friend/relative
-
-
-
27%
28%

Source: Pew Research Center for the People and the Press




Trend In Regular News Consumption
 
Local TV News
Nightly Network News
Newspaper*
Online News**
May 1993
77%
60%
58%
-
April 1996
65%
42%
50%
 2%
April 1998
64%
38%
48%
13%
April 2000
56%
30%
47%
23%
April 2002
57%
32%
41%
25%
April 2004
59%
34%
42%
29%

Source: Pew Research Center for the People and the Press
*Use "yesterday"
**At least 3 days per week




The News Generation Gap 2004
 
18 - 29
30 - 49
50 - 64
65+
Did yesterday
Watched TV news
44%
58%
67%
74%
Read a newspaper
23%
39%
52%
60%
Listened to radio news
28%
47%
47%
33%
Watch regularly
Local TV news
46%
58%
64%
70%
Cable TV news
29%
37%
40%
46%
Nightly network news
18%
26%
42%
57%
Network TV magazines
12%
19%
28%
34%
Network morning news
16%
22%
26%
26%

Source: Pew Research Center for the People and the Press




The News Gender Gap 2004
  Men % Women % Difference
Regularly read, watch, listen to...      
Newspaper*
47
37
-10  
Radio news*
45
36
-9
News online**
33
25
-8
Talk radio
21
13
-8
Cable news
41
35
-6
 
Local TV news
56
61
+5
Nightly network news
30
37
+7
Network news magazines
17
26
+9
Network morning shows
16
28
+12  

Source: Pew Research Center for the People and the Press
*Read newspaper / Heard radio news yesterday
**Get news online at least 3 days a week


©2008 Media Management Center   See FAQ for copyright information.