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Radio Reaches Customers Everywhere
Radio was the original mobile electronic medium and remains a flexible choice for tune-in no matter
where we are, where we are going, or what we are doing. All day long, all week long, Radio reaches
active consumers at home, at work, in their cars, and in other locations. Portability and ubiquity insure
that Radio will reach consumers closest to the point where they make their daily puirchase decisions - small or large!
Radio Reaches Custtomers Everywhere |
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| Persons 12+ |
Weekdays |
Weekends |
Total |
| At home |
34.9% |
40.4% |
35.9% |
| In car |
46.7% |
49.4% |
45.2% |
| At work or other places |
18.4% |
10.2% |
18.9% |
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| Teens 12-17 |
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| At home |
43.4% |
47.2% |
42.2% |
| In car |
42.4% |
42.5% |
42.4% |
| At work or other places |
14.2% |
10.3% |
15.4% |
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| Adults 18+ |
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| At home |
34.0% |
38.9% |
32.3% |
| In car |
47.2% |
49.2% |
45.5% |
| At work or other places |
18.8% |
11.9% |
22.2% |
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| Men 18+ |
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| At home |
31.8% |
37.8% |
33.4% |
| In car |
47.3% |
50.2% |
45.5% |
| At work or other places |
20.9% |
12.0% |
21.1% |
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| Women 18+ |
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| At home |
36.2% |
41.4% |
37.1% |
| In car |
47.0% |
50.2% |
45.6% |
| At work or other places |
16.8% |
8.4% |
17.3% |
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Source: Compiled by RAB from RADAR ® 93, June 2007, © Arbitron Weekday numbers are Weekly cume, Monday-Friday, 24 hours; Weekend numbers are Weekly cume, Saturday/Sunday, 24 hours; Total numbers are weekly cume, Monday-Sunday, 24 hours.
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