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Radio’s Daily Reach by Age/Sex

Radio's Daily Reach
Read: Radio Reaches 72.4% of persons 12 and older each day.
Persons Teens
12+ 72.4% 12-17 65.5%
 
 
Men Women
18+ 73.3% 18+ 73.1%
18 - 34 70.4% 18 - 34 72.8%
25 - 54 75.3% 25 - 54 75.6%
35 - 64 76.2% 35 - 64 75.7%
65+ 69.1% 65+ 66.9%

Source: RADAR ® 93, June 2007, © Copyright Arbitron
(Monday-Sunday, 24 Hours, based on Daily Cume)

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