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Radio's Weekly Reach by Time of Day, Age and Sex
Weekdays and weekends, Americans young and old find reasons to tune in to Radio at all hours of the day and night.
To make sure their messages get maximum exposure, smart advertiserts can run their ads anytime throughout the
broadcast day to take advantage of Radio's wide access to all segments of America's consumer base.
Radio's Weekly Reach by Daypart |
Read: Each week from 6-10 a.m., Radio reaches 80.5% of persons 12 and older. |
| Persons |
|
Teens |
|
| |
6 - 10A |
10A - 3P |
3P - 7P |
7P - Mid |
Mid - 6A |
|
|
6 - 10A |
10A - 3P |
3P - 7P |
7P - Mid |
Mid - 6A |
| 12+ |
80.3% |
80.4% |
80.8% |
53.0% |
25.2% |
|
12-17 |
71.7% |
67.6% |
71.1% |
62.9% |
20.8% |
| |
| |
| Men |
|
|
|
|
| |
6 - 10A |
10A - 3P |
3P - 7P |
7P - Mid |
Mid - 6A |
|
|
6 - 10A |
10A - 3P |
3P - 7P |
7P - Mid |
Mid - 6A |
| 18+ |
80.8% |
80.2% |
81.2% |
51.7% |
28.9% |
|
18+ |
81.5% |
83.3% |
81.2% |
52.1% |
22.6% |
| 18-34 |
77.7% |
78.1% |
80.9% |
57.2% |
29.0% |
|
18-34 |
81.4% |
84.0% |
84.8% |
60.6% |
22.3% |
| 25-54 |
84.1% |
80.8% |
84.6% |
53.2% |
31.5% |
|
25-54 |
85.8% |
85.1% |
85.8% |
54.6% |
22.7% |
| 35-64 |
84.6% |
81.9% |
84.3% |
51.4% |
31.6% |
|
35-64 |
84.8% |
84.4% |
84.2% |
52.0% |
24.0% |
| 65+ |
74.0% |
79.2% |
70.3% |
41.0% |
18.8% |
|
65+ |
72.2% |
78.0% |
66.9% |
39.4% |
19.5% |
| |
|
| |
| Persons |
|
| |
6 - 10A |
10A - 3P |
3P - 7P |
7P - Mid |
Mid - 6A |
|
| 18+ |
81.2% |
81.8% |
81.2% |
51.9% |
25.6% |
| 18-34 |
79.5% |
81.0% |
82.8% |
58.9% |
25.7% |
| 25-54 |
85.0% |
82.9% |
85.2% |
53.9% |
27.1% |
| 35-64 |
84.9% |
83.3% |
84.4% |
51.7% |
27.7% |
| 65+ |
72.9% |
78.5% |
68.3% |
40.1% |
19.2% |
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Source: RADAR ® 93, June 2007, © Copyright Arbitron
(Monday-Sunday, based on weekly cume for daypart)
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