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Radio Formats Listened to by Age
There's a Format for Everyone |
Read: The Contemporary Hit Radio format enjoys a 39.1% share of Radio listening among persons age 12 -17. |
| Formats |
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12-17 Share |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
39.1% |
| Urban (Urban AC, Urban Oldies, Urban) |
16.1% |
| Adult contemporary (AC, Hot AC, Modern AC, Soft AC) |
9.3% |
| Hispanic (All Varieties) |
8.4% |
| Country (Classic Country, Country, New Country) |
7.1% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
5.9% |
| Alternative (AAA. Alternative, New Rock) |
5.2% |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
2.4% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
2.3% |
| Religion (All Varieties) |
2.0% |
| Adult Hits |
1.3% |
| New AC/SmoothJazz (Jazz, NAC) |
0.5% |
| Classical |
0.3% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
0.1% |
| Remaining Formats |
0.1% |
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| Formats |
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18-24 Share |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
25.7% |
| Hispanic (All Varieties) |
15.4% |
| Urban (Urban AC, Urban Oldies, Urban) |
13.0% |
| Adult contemporary (AC, Hot AC, Modern AC, Soft AC) |
10.5% |
| Country (Classic Country, Country, New Country) |
9.3% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
8.9% |
| Alternative (AAA. Alternative, New Rock) |
6.3% |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
3.8% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
3.1% |
| Adult Hits |
1.9% |
| Religion (All Varieties) |
1.2% |
| New AC/SmoothJazz (Jazz, NAC) |
0.8% |
| Classical |
0.2% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
0.1% |
| Remaining Formats |
0.1% |
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There's a Format for Everyone |
Read: The Hispanic format enjoys a 18.1% share of Radio listening among persons age 25-34. |
| Formats |
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25-34 Share |
| Hispanic (All Varieties) |
18.1% |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
14.9% |
| Adult contemporary (AC, Hot AC, Modern AC, Soft AC) |
14.1% |
| Urban (Urban AC, Urban Oldies, Urban) |
11.0% |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
9.3% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
9.3% |
| Country (Classic Country, Country, New Country) |
8.5% |
| Alternative (AAA. Alternative, New Rock) |
5.3% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
3.0% |
| Adult Hits |
2.8% |
| Religion (All Varieties) |
2.0% |
| New AC/SmoothJazz (Jazz, NAC) |
1.2% |
| Classical |
0.3% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
0.2% |
| Remaining Formats |
0.1% |
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| Formats |
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35-44 Share |
| Adult Contemporary (AC, Hot AC, Modern AC, Soft AC) |
16.4% |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
14.5% |
| Hispanic (All Varieties) |
11.7% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
10.9% |
| Urban (Urban AC, Urban Oldies, Urban) |
10.4% |
| Country (Classic Country, Country, New Country) |
8.9% |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
8.4% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
4.8% |
| Adult Hits |
4.3% |
| Alternative (AAA. Alternative, New Rock) |
3.7% |
| Religion (All Varieties) |
2.8% |
| New AC/SmoothJazz (Jazz, NAC) |
2.2% |
| Classical |
0.4% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
0.3% |
| Remaining Formats |
0.1% |
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There's a Format for Everyone |
Read: The News/Talk/Information format enjoys a 18.6% share of Radio listening among persons age 45-54. |
| Formats |
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45-54 Share |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
18.6% |
| Adult contemporary (AC, Hot AC, Modern AC, Soft AC) |
16.0% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
10.5% |
| Country (Classic Country, Country, New Country) |
10.4% |
| Urban (Urban AC, Urban Oldies, Urban) |
9.3% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
8.7% |
| Hispanic (All Varieties) |
7.6% |
| New AC/SmoothJazz (Jazz, NAC) |
4.0% |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
4.0% |
| Adult Hits |
3.4% |
| Religion (All Varieties) |
3.2% |
| Alternative (AAA. Alternative, New Rock) |
2.8% |
| Classical |
0.9% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
0.6% |
| Remaining Formats |
0.1% |
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| Formats |
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55-64 Share |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
26.3% |
| Adult Contemporary (AC, Hot AC, Modern AC, Soft AC) |
15.8% |
| Country (Classic Country, Country, New Country) |
11.9% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
10.1% |
| Urban (Urban AC, Urban Oldies, Urban) |
7.6% |
| Hispanic (All Varieties) |
7.0% |
| New AC/SmoothJazz (Jazz, NAC) |
4.9% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
4.4% |
| Religion (All Varieties) |
3.6% |
| Adult Hits |
2.6% |
| Classical |
1.9% |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
1.8% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
1.4% |
| Alternative (AAA. Alternative, New Rock) |
1.0% |
| Remaining Formats |
0.1% |
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There's a Format for Everyone |
Read: The News/Talk/Information format enjoys a 42.2% share of Radio listening among persons age 65+. |
| Formats |
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65+ Share |
| News/Talk/Information (All News, All Sports, All Talk, News/Talk) |
42.2% |
| Country (Classic Country, Country, New Country) |
11.3% |
| Adult Contemporary (AC, Hot AC, Modern AC, Soft AC) |
10.9% |
| Hispanic (All Varieties) |
6.9% |
| Adult Standards (Easy Listening, MOR, Nostalgia, Variety) |
4.8% |
| Oldies ('70s Hits, '80s Hits, Classic Hits, Oldies, Rhythmic Oldies) |
4.7% |
| New AC/SmoothJazz (Jazz, NAC) |
4.6% |
| Urban (Urban AC, Urban Oldies, Urban) |
4.1% |
| Religion (All Varieties) |
3.9% |
| Classical |
3.3% |
| Adult Hits |
1.2% |
| Contemporary Hits Radio (CHR, Pop CHR, Rhythmic CHR) |
0.9% |
| Rock ('70s, Active Rock, AOR, Classic Rock) |
0.8% |
| Alternative (AAA. Alternative, New Rock) |
0.3% |
| Remaining Formats |
0.2% |
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Source: Arbitron Format Trends Report, Spring 2007; 94 Continuous Measurement Markets;
Monday-Sunday 6AM-Midnight, Average Quarter Share for Demographic
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