|
|
U.S. Daily Newspaper Pages or Sections Usually Read
2007
| Section Readership |
Adults |
Men |
Women |
| |
% |
% |
% |
| Main News/Front Page |
87 |
86 |
88 |
| International/National News |
54 |
58 |
51 |
| Local News |
85 |
83 |
87 |
| Business/Finance |
43 |
50 |
35 |
| Comics |
39 |
38 |
40 |
| Editorial Page |
42 |
40 |
43 |
| Entertainment/Lifestyle |
45 |
36 |
55 |
| Fashion |
21 |
10 |
32 |
| Food/Cooking |
38 |
24 |
53 |
| Home Design/Furnishings/Gardening |
27 |
18 |
35 |
| Movie Listings and Reviews |
34 |
30 |
37 |
| Science and Technology |
27 |
32 |
22 |
| Sports |
55 |
76 |
34 |
| Travel |
29 |
28 |
30 |
| Advertisements |
31 |
29 |
34 |
| Advertisements |
37 |
30 |
43 |
| Circulars/Inserts/Fliers |
38 |
28 |
48 |
| Classified Advertising |
38 |
36 |
40 |
| Any Advertising |
62 |
54 |
70 |
| Average Weekday Audience (000) |
95,274 |
47,857 |
47,418 |
|
Base: Daily Newpaper Readers
Source: Mediamark Research Inc., Fall 2007
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|
