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U.S. Daily Newspaper Advertising Revenue
| Year |
National Advertising
(millions) |
Retail Advertising
(millions) |
Classified Advertising
(millions) |
Total Newspaper Advertising
(millions) |
Total Online Newspaper Advertising (millions) |
| 1965 |
783 |
2,249 |
1,214 |
4,426 |
- |
| 1970 |
891 |
3,292 |
1,521 |
5,701 |
- |
| 1975 |
1,109 |
4,966 |
2,159 |
8,234 |
- |
| 1980 |
1,963 |
8,609 |
4,222 |
14,794 |
- |
| 1985 |
3,352 |
13.443 |
8,376 |
25,170 |
- |
| 1990 |
4,122 |
16.652 |
11,506 |
32,280 |
- |
| 1991 |
3,942 |
15,839 |
10,587 |
30,349 |
- |
| 1992 |
3,834 |
16,041 |
10,764 |
30,639 |
- |
| 1993 |
3,853 |
16,859 |
11,157 |
21,869 |
- |
| 1994 |
4,149 |
17,496 |
12,464 |
34,109 |
- |
| 1995 |
4,251 |
18,099 |
13,742 |
36,092 |
- |
| 1996 |
4,667 |
18,344 |
15,065 |
38,075 |
- |
| 1997 |
5,315 |
19,242 |
16,773 |
41,330 |
- |
| 1998 |
5,721 |
20,331 |
17,873 |
43,925 |
- |
| 1999 |
6,732 |
20,907 |
18,650 |
46,289 |
- |
| 2000 |
7,653 |
21,409 |
19,609 |
48,670 |
- |
| 2001 |
7,004 |
20,679 |
16,621 |
44,305 |
- |
| 2002 |
7,210 |
20,994 |
15,898 |
44,102 |
- |
| 2003 |
7,797 |
21,341 |
15,801 |
44,939 |
1,126 |
| 2004 |
8,083 |
22,012 |
16,608 |
46,703 |
1,541 |
| 2005 |
7,910 |
22,187 |
17,312 |
47,408 |
2,027 |
| 2006 |
7,505 |
22,121 |
16,986 |
46,611 |
2,664 |
| 2007 |
7,005 |
21,018 |
14,186 |
42,209 |
3,166 |
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Source: NAA |
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