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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Daily and Sunday Newspaper Reading Audience

Year	Weekday Readers % of Total Adult Population	Sunday/Weekend Readers % of Total Adult Population
1970	77.6	72.3
1980	66.9	67.4
1982	67.0	66.6
1984	65.1	65.4
1985	64.2	65.1
1986	62.9	64.1
1987	64.8	65.7
1988	64.2	64.0
1989	63.6	67.0
1990	62.4	67.1
1991	62.1	66.9
1992	62.6	68.4
1993	61.7	69.0
1994	61.5	70.4
1995	64.2	72.6
1996	58.8	68.5
1997	58.7	68.5
1998	58.6	68.2
1999	56.9	66.9
2000	55.1	65.1
2001	54.3	63.7
2002	55.4	63.6
2003	54.1	62.5
2004	52.8	61.2
2005	51.6	59.6
2006	49.9	57.2
2007	48.4	55.4

¹Age 18 and over. Sources: W.R. Simmons & Associates Research Inc. 1970, Simmons Market Research Bureau Inc. 1980-1997, Scarborough Research--Top 50 DMA Market Report, 1998-2007.