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Life beyond print: Newspaper journalists' digital appetite
America's newspaper journalists are eager to compete in the digital world and want their newsrooms to speed up the transition from print to digital, according to this study of almost 3,800 journalists at 79 newspapers.

Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - and many other people, too - in this joint study by the Media Management Center and the Newspaper Association of America Foundation.

Online Ad Networks: Disruption - and Opportunity - for Media Businesses
This report explains the impact of online ad networks and offers practical advice for how publishers can and should more actively manage network relationships.

How To Become 'Easy to Use' Online
Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience.

Television: Primary Media Sources for News

 



Adults
Broadcast
TV
Cable
News
Networks
Radio
Newspapers
Internet
Public TV
Age            
18+
39.1
19.9
9.8
13.7
11.5
6.0
18-34
38.7
14.6
11.1
8.4
21.8
5.3
18-49
39.7
16.1
11.4
10.6
16.9
5.4
25-49
40.1
16.8
11.6
10.9
15.4
5.3
25-54
39.6
19.0
11.1
11.3
13.3
5.7
35-64
39.5
20.5
10.3
14.5
8.8
6.4
65+
38.3
27.6
5.5
20.9
1.6
6.0


Source: TVB, Nielsen Media Research Custom Survey 2008

 

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