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Top 25 African-American Markets

The New York DMA tops the list of African-American TV markets with nearly 1.3 million TV households. Chicago (598,370) is in second place, while Atlanta, Washington, D.C., and Philadelphia followed in third, fourth and fifth position. In total the top 25 represent about 62% of all African-American TV households in the U.S.

Rank*
DMA Rank
Market
A-A
TV HH
DMAs % of Total US
A-A TV HH
Cumulative
% Total US
A-A TV HH
1
1
New York 1,257,450 9.2 9.2
2
8
Atlanta 634,820 4.7 13.9
3
3
Chicago 599,620 4.4 18.3
4
9
Washington, DC (Hagrstwn) 557,930 4.1 22.3
5
4
Philadelphia 527,930 3.9 26.2
6
2
Los Angeles 487,590 3.6 29.8
7
11
Detroit 391,600 2.9 32.6
8
10
Houston 350,360 2.6 35.2
9
5
Dallas-Ft. Worth 341,800 2.5 37.7
10
16
Miami-Ft. Lauderdale 297,580 2.2 39.9
11
24
Baltimore 294,390 2.2 42.1
12
28
Raleigh-Durham (Fayetvlle) 281,090 2.1 44.1
13
47
Memphis 261,000 1.9 46.0
14
42
Norfolk-Portsmth-Newpt Nws 223,170 1.6 47.7
15
17
Cleveland-Akron (Canton) 214,170 1.6 49.2
16
25
Charlotte 204,140 1.5 50.7
17
21
St. Louis 194,030 1.4 52.1
18
40
Birmingham (Ann, Tusc) 176,240 1.3 53.4
19
6
San Francisco-Oak-San Jose 175,400 1.3 54.7
20
19
Orlando-Daytona Bch-Melbrn 168,630 1.2 56.0
21
13
Tampa-St. Pete (Sarasota) 163,940 1.2 57.2
22
59
Richmond-Petersburg 155,240 1.1 58.3
23
53
New Orleans 154,930 1.1 59.4
24
90
Jackson, MS 147,020 1.1 60.5
25
81
Columbia, SC 138,250 1.0 61.5

Source: Nielsen Media Research - NSI, Jan, 2008
*Ranked by African-American TV Households

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