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Top 25 Hispanic Markets
In total, the top 25 Hispanic DMAs contain over 76% of all Hispanic TV households in the U.S. Kos Angeles tops the list, with over 1.8 million Hispanic TV households,
followed by New York with over 1.2 million. Miami-Ft. Lauderdale, Houston and Chicago roundout the top five Hhispanic DMAs; together, these five markets cobtain almost 40% of all Hispanic TV households.
1 |
2 |
Los
Angeles |
1,817,270 |
|
15.0 |
|
15.0 |
2 |
1 |
New
York |
1,207,480 |
|
10.0 |
|
24.9 |
3 |
16 |
Miami-Ft.
Lauderdale |
635,610 |
|
5.0 |
|
30.2 |
4 |
10 |
Houston |
524,810 |
|
4.3 |
|
34.5 |
5 |
3 |
Chicago |
468,440 |
|
3.9 |
|
38.4 |
6 |
5 |
Dallas-Ft.
Worth |
458,410 |
|
3.8 |
|
42.1 |
7 |
37 |
San Antonio |
367,650 |
|
3.0 |
|
45.2 |
8 |
12 |
Phoenix (Prescott) |
358,440 |
|
3.0 |
|
48.1 |
9 |
6 |
San
Francisco-Oak-San Jose |
352,900 |
|
2.9 |
|
51.0 |
10 |
88 |
Harlingen-Wslo-Brnsvl-McA |
279,880 |
|
2.3 |
|
53.3 |
11 |
20 |
Sacramento-Stkton-Modesto |
250,560 |
|
2.1 |
|
55.4 |
12 |
44 |
Albuquerque-Santa Fe |
234,360 |
|
1.9 |
|
57.3 |
13 |
55 |
Fresno-Visalia |
228,730 |
|
1.9 |
|
59.2 |
14 |
27 |
San Diego |
227,530 |
|
1.9 |
|
61.1 |
15 |
18 |
Denver |
221,980 |
|
1.8 |
|
62.9 |
16 |
98 |
El Paso (Las Cruces) |
216,060 |
|
1.8 |
|
64.7 |
17 |
19 |
Orlando-Daytona
Bch-Melbrn |
186,430 |
|
1.5 |
|
66.2 |
18 |
4 |
Philadelphia |
177,150 |
|
1.5 |
|
67.7 |
19 |
13 |
Tampa-St.
Pete (Sarasota) |
174,150 |
|
1.4 |
|
69.1 |
20 |
9 |
Washington,
DC (Hagrstwn) |
171,030 |
|
1.4 |
|
70.5 |
21 |
8 |
Atlanta |
146,410 |
|
1.2 |
|
71.8 |
22 |
43 |
Las Vegas |
140,570 |
|
1.2 |
|
72.9 |
23 |
51 |
Austin |
140,320 |
|
1.2 |
|
74.1 |
24 |
7 |
Boston (Manchester) |
128,890 |
|
1.1 |
|
75.1 |
25 |
68 |
Tucson (Sierra Vista) |
115,840 |
|
1.0 |
|
76.1 |
Source: Nielsen Media Research
- NSI, Jan, 2008
*Ranked by Hispanic TV Households
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