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Time Spent Viewing - Households
In the 1950s TV households
averaged between 4½ to 5 hours of TV viewing a day. By the '60s it reached
5 to 6 hours. In the '70s and '80s, with multi-set and color households growing
and stations extending their broadcast day, viewing grew to 6
to 7 hours daily. In the '90s, with a wide selection of 24-hour
programming options, homes were averaging over 7 hours a day. In 2004 viewing
increased significantly to over 8 hours.
| Year |
Time Spent Per Day |
| 1970 |
5 hrs. 56 min. |
| 1975 |
6 hrs. 7 min. |
| 1980 |
6 hrs. 36 min. |
| 1985 |
7 hrs. 10 min. |
| 1990 |
6 hrs. 53 min. |
| 1995 |
7 hrs. 17 min. |
| 1996 |
7 hrs. 11 min. |
| 1997 |
7 hrs. 12 min. |
| 1998 |
7 hrs. 15 min. |
| 1999 |
7 hrs. 26 min. |
| 2000 |
7 hrs. 35 min. |
| 2001 |
7 hrs. 40 min. |
| 2002 |
7 hrs. 44 min. |
| 2003 |
7 hrs. 58 min. |
| 2004 |
8 hrs. 01 min. |
| 2005 |
8 hrs. 11 min. |
| 2006 |
8 hrs. 14 min. |
| 2007 |
8 hrs. 14 min. |
Source: Nielsen Media Research, NTI Annual Averages
Prior to 9/87: Autometer Sample
9/87 to date: People Meter Sample
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Television Bureau of Advertising, Inc. All rights
reserved. Republication and redistribution of this
report in total, other than by TVB members or
its authorized agents or designees, without written
permission is strictly forbidden. Any republication,
in whole or in part, must include credit to TVB
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www.tvb.org
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